For the D&AD Briefs I decided to pick the National Trust brief and work as partners with Nick Tree. Me and Nick have a good wide range of skills between us, so we thought it would be good to see what sort of work we could produce when working as a team.
We decided to pick the National Trust brief because it seemed quite challenging and could test our personal skills and team work skills. I personally have some knowledge on the National Trust as I live quite close by to one, and I often go their to take photographs.
To start with me and Nick broke down the brief and really tested ourselves to think of ideas that could attract the target audience (25 - 40 year olds). We started by researching current projects that similar organisations have set up and running and which ones were most successful. We also researched into the National Trust and found out that they have quite a lot to offer that I think a lot of people are unaware of. Once we had our research down, we began to brainstorm ideas and think of ways to make the National Trust more appealing to younger people and families.
We came up with the idea of having a different activity that The National Trust could offer to people everyday. We thought that the National Trust parks are quite relaxing areas, with lots of lovely scenery. We thought that this would be a nice place to wind down after a long week, or a stressful day at work. The idea was for the National Trust to offer something new everyday that could appeal to everyone. Once we had this idea, we then went onto finding a style that we both liked. As I am very keen at photography, I felt confident enough to produce some good photos of a Nation Trust park for us to use in our work. We wanted everything to be made by us, and not finding images off the internet. We wanted to do this because we had really visualised what we wanted, and preferred to make sure we got those images we pictured. Once we were happy with our selection of photos, we began to put together “daily dose” postcards using hand rendered typography overlaying the images we had selected. We came up with some really lovely postcards that we are really happy with. We feel we have got our style down really well. Once we had all this layer out, we than began to expand out idea more.
For out motion piece we planned to show a normal working man in the office, and him thinking that he would rather be outside. I went off and filmed my brother sat at his desk, and then went to a local park and filmed him outside at sunset. With this footage we plan to over layer animated nature growing around his desk at work. This would portray the idea of him thinking about being outside. We still have a little bit to go ion our idea and final outcome for the motion piece.
So far I feel that me and Nick have worked really well as a team, and have smoothed out any disagreements and come to a great agreed outcome. We still have a little bit to go on our motion, but we feel our visuals are pretty much there.